A Study about Hand-held Devices

Prepared For:

LetsTalk.com

Prepared By:

Yankelovich Partners, Inc.

March 7, 2001

Background and Methodology

Yankelovich Partners conducted an omnibus study on behalf of LetsTalk.com. A regionally representative sample of 1,023 Americans age 18 or older were interviewed by telephone using an unrestricted Random Digit Dialing (RDD) technique that significantly reduces serial bias and ensures that respondents with both listed and unlisted numbers are reached. Only one interview was conducted per household.

Interviews were conducted between February 15 and February 18, 2001.

To ensure a reliable and accurate representation of the total national adult population, completed interviews were weighted to known proportions for age, gender, geographic region, and race. The margin of error for the total sample is ± 3.1%.

To view press release click here.

Yankelovich Partners Inc.

101 Merritt 7 Corporate Park

Norwalk, CT 06851

Hand-held Devices — Omnibus Questions

2/15/01

1. I would like to ask your opinion about hand-held devices – which of the following devices would you be willing to carry with you? Please assume cost is no issue, and you can choose as many devices as you’d want to carry with you. (READ LIST. RANDOMIZE. MULTIPLE RESPONSES ALLOWED.)

Wireless phone.............................................................................................................................................. 82%

Two-way e-mail device, such as Motorola 2-way pager or RIM Blackberry ............................................... 35%

Hand-held PDA, such as Palm Pilot or Visor Handspring............................................................................. 30%

One-way pager, which receives text messages, but does not send messages.................................................. 25%

Or you don’t want any of these devices, even if they were free or purchased by your employer................... 11%

Don’t know 1%

Page 1

FEBRUARY 15, 2001

HAND-HELD DEVICES

Question K1

Hand-held devices would be willing to carry with self - Aided

Sex Age Region

---------- ---------------------------------- ------------------------

Fe- 18- 25- 35- 45- 55- North- North Non- -----------

Total Male male 24 34 44 54 64 65+ east Central South West

(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R)

Unweighted Total 1023 513 510 125 192 218 215 118 146 199 232 366 226 771 252 809 100 93

Weighted Total 1000 480 520 129 190 222 175 114 161 195 232 356 217 755 245 828 116* 66

Any (Net) 874 419 454 125 176 210 157 88 110 165 198 316 194 667 207 717 108 61

87% 87% 87% 97%GH 93%HI 95%HI 90%HI 77% 68% 85% 86% 89% 89% 88% 84% 87% 93% 93%

Wireless phone 822 394 428 121 163 201 144 83 102 155 188 297 183 628 194 676 102 56

82% 82% 82% 94%EG 86%HI 91%GH 83%HI 73% 63% 80% 81% 83% 84% 83% 79% 82% 88% 85%

HI I

Two-way email device, 353 179 175 74 86 85 61 18 28 64 69 142 79 278 75 263 66 25

such as motorola 2-way 35% 37% 34% 58%EF 45%GH 38%HI 35%HI 15% 17% 33% 30% 40%K 36% 37% 31% 32% 57%P 38%

pager or RIM Blackberry GHI I

Handheld PDA, such as 296 168 128 57 72 69 54 21 19 59 69 101 68 248 48 239 37 19

Palm Pilot or Visor 30% 35%C 25% 44%FG 38%HI 31%HI 31%HI 18% 12% 30% 30% 28% 31% 33%O 20% 29% 32% 29%

Handspring HI

One-way pager, which 253 136 118 39 70 61 46 12 24 45 54 99 56 192 61 196 38 23

receives text messages, 25% 28%C 23% 31%HI 37%FG 28%HI 26%HI 10% 15% 23% 23% 28% 26% 25% 25% 24% 32% 35%

but does not send HI

messages

Don't want any of these 112 52 59 3 14 10 15 24 43 27 30 36 19 78 34 98 7 4

devices, even if they were 11% 11% 11% 3% 7% 5% 9%D 21%DE 27%DE 14% 13% 10% 9% 10% 14% 12% 6% 6%

free or purchased by FG FG

employer

Don't know 15 8 7 0 0 2 3 2 8 3 3 4 4 11 4 12 1 1

1% 2% 1% 0 0 1% 1% 2% 5%DEF 2% 1% 1% 2% 1% 2% 1% 1% 2%

___________________________________________________________________________________________

Proportions/Means: Columns Tested (5% risk level) - B/C - D/E/F/G/H/I - J/K/L/M - N/O - P/Q

* small base

Page 2

FEBRUARY 15, 2001

HAND-HELD DEVICES

Question K1

Hand-held devices would be willing to carry with self - Aided

Household Income Education

---------------------------- H.H. Size Children In H.H. -------------------------

$15K- $25K- $35K- $50K Dual ------------ --------------------- HS Coll

LT LT LT LT Or Income 3 Or Under 12- Incom- HS Incom- Coll

Total $15K $25K $35K $50K More H.H. 1 2 More None Total 12 17 plete Grad plete Grad

(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R)

Unweighted Total 1023 104 120 149 185 312 417 173 338 506 619 396 288 178 86 309 262 333

Weighted Total 1000 103* 120 148 175 299 400 174 338 483 612 380 281 167 81* 305 261 321

Any (Net) 874 92 97 124 154 278 359 133 285 451 508 359 265 161 69 262 232 287

87% 89% 80% 83% 88% 93%CD 90% 77% 84%H 93%H 83% 95%K 94% 96% 85% 86% 89% 89%

Wireless phone 822 85 87 116 144 266 341 114 277 426 473 342 255 150 61 248 223 269

82% 82% 72% 79% 82% 89%CD 85% 66% 82%H 88%H 77% 90%K 91% 90% 76% 81% 85%O 84%

E I

Two-way email device, 353 47 38 59 58 114 148 44 102 205 186 164 132 64 30 97 101 115

such as motorola 2-way 35% 45%CE 32% 40% 33% 38% 37% 26% 30% 43%H 30% 43%K 47% 38% 37% 32% 39% 36%

pager or RIM Blackberry I

Handheld PDA, such as 296 34 18 34 53 115 116 44 98 151 172 120 92 47 15 59 71 140

Palm Pilot or Visor 30% 33%C 15% 23% 30%C 39%CD 29% 25% 29% 31% 28% 32% 33% 28% 19% 19% 27%P 44%OPQ

Handspring

One-way pager, which 253 32 36 36 46 76 105 34 76 142 123 128 101 48 18 74 75 77

receives text messages, 25% 31% 30% 24% 26% 26% 26% 19% 23% 29%H 20% 34%K 36% 29% 22% 24% 29% 24%

but does not send I

messages

Don't want any of these 112 11 20 20 19 18 38 37 46 29 92 19 15 6 10 37 24 33

devices, even if they were 11% 11% 17%F 13%F 11%F 6% 10% 21%I 13%J 6% 15%L 5% 5% 3% 12% 12% 9% 10%

free or purchased by J

employer

Don't know 15 0 3 5 2 3 3 3 7 3 12 2 1 * 2 6 5 1

1% 0 3% 3% 1% 1% 1% 2% 2% 1% 2%L * * * 3%R 2% 2% *

_____________________________________________________________________________________

Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F - H/I/J - K/L - O/P/Q/R

* small base

Page 3

FEBRUARY 15, 2001

HAND-HELD DEVICES

Question K1 - Summary Table

Hand-held devices would be willing to carry with self - Aided

Sex Age Region

---------- ---------------------------------- ------------------------

Fe- 18- 25- 35- 45- 55- North- North

Total Male male 24 34 44 54 64 65+ east Central South West Metro

(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R)

Unweighted Total 1023 513 510 125 192 218 215 118 146 199 232 366 226 771 252 809 100 93

Weighted Total 1000 480 520 129 190 222 175 114 161 195 232 356 217 755 245 828 116* 66

Wireless phones and two-way 106 46 61 28 23 19 20 5 11 20 19 42 25 79 27 74 23 6

email devices only 11% 10% 12% 22%EF 12%H 9% 11%H 5% 7% 10% 8% 12% 12% 10% 11% 9% 20%P 9%

GHI

Wireless phones and PDA's 93 50 43 17 19 19 18 14 5 21 21 27 25 80 13 78 8 7

only 9% 10% 8% 13%I 10%I 9%I 11%I 12%I 3% 11% 9% 8% 11% 11%O 5% 9% 7% 10%

PDA's and two way email 5 3 2 0 2 1 2 0 0 2 3 0 0 4 1 4 1 0

devices only * 1% * 0 1% * 1% 0 0 1% 1%L 0 0 1% * * 1% 0

Wireless phones, two-way 91 52 39 18 18 28 15 5 5 14 20 35 21 75 15 76 11 3

email devices and PDA's 9% 11% 8% 14%HI 10%I 12%HI 9%I 4% 3% 7% 9% 10% 10% 10% 6% 9% 10% 5%

only

Want 1 device only 339 139 200 23 47 85 60 53 68 66 83 119 71 246 93 301 26 23

34% 29% 38%B 18% 25% 38%DE 34%DE 47%DE 42%DE 34% 36% 34% 33% 33% 38% 36%Q 23% 34%

Want 2 devices only 279 139 140 52 62 58 54 25 26 55 64 93 68 216 63 220 39 21

28% 29% 27% 40%FH 33%HI 26%I 31%I 22% 16% 28% 28% 26% 31% 29% 26% 27% 34% 32%

Want 3 devices only 195 105 89 37 48 55 34 9 10 30 39 82 44 152 42 152 33 11

19% 22% 17% 29%GH 25%HI 25%HI 19%HI 8% 6% 16% 17% 23%J 20% 20% 17% 18% 28%P 16%

Want all 4 devices 61 36 25 13 19 13 9 1 6 14 13 22 12 53 8 45 10 6

6% 7% 5% 10%HI 10%HI 6%H 5%H 1% 3% 7% 6% 6% 6% 7%O 3% 5% 9% 10%

___________________________________________________________________________________________

Proportions/Means: Columns Tested (5% risk level) - B/C - D/E/F/G/H/I - J/K/L/M - N/O - P/Q

* small base

Page 4

FEBRUARY 15, 2001

HAND-HELD DEVICES

Question K1 - Summary Table

Hand-held devices would be willing to carry with self - Aided

Household Income Education

---------------------------- H.H. Size Children In H.H. -------------------------

$15K- $25K- $35K- $50K Dual ------------ --------------------- HS Coll

LT LT LT LT Or Income 3 Or Under 12- Incom- HS Incom- Coll

Total $15K $25K $35K $50K More H.H. 1 2 More None Total 12 17 plete Grad plete Grad

(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R)

Unweighted Total 1023 104 120 149 185 312 417 173 338 506 619 396 288 178 86 309 262 333

Weighted Total 1000 103* 120 148 175 299 400 174 338 483 612 380 281 167 81* 305 261 321

Wireless phones and two-way 106 17 12 22 20 23 43 12 31 63 61 45 38 21 13 37 33 21

email devices only 11% 17%F 10% 15%F 12% 8% 11% 7% 9% 13%H 10% 12% 14% 12% 16%R 12%R 13%R 7%

Wireless phones and PDA's 93 3 7 8 18 42 34 15 32 46 59 34 22 18 3 15 20 52

only 9% 3% 6% 5% 10%B 14%BCD 8% 9% 9% 10% 10% 9% 8% 11% 4% 5% 8% 16%OPQ

PDA's and two way email 5 2 1 1 0 1 1 4 0 1 4 1 1 1 0 2 1 1

devices only * 2% 1% 1% 0 * * 2%IJ 0 * 1% * * 1% 0 1% * *

Wireless phones, two-way 91 10 1 13 16 38 40 11 31 47 52 36 28 15 3 17 22 46

email devices and PDA's 9% 10%C 1% 9%C 9%C 13%C 10% 6% 9% 10% 9% 10% 10% 9% 4% 6% 8% 14%OPQ

only

Want 1 device only 339 29 41 47 57 101 142 63 118 156 219 117 78 59 33 119 83 95

34% 28% 34% 32% 32% 34% 35% 37% 35% 32% 36% 31% 28% 36% 41% 39%R 32% 30%

Want 2 devices only 279 33 33 39 56 86 111 41 88 150 159 120 88 60 21 79 77 97

28% 32% 27% 26% 32% 29% 28% 23% 26% 31% 26% 32% 31% 36% 26% 26% 30% 30%

Want 3 devices only 195 18 19 31 32 66 80 24 59 110 101 90 71 35 10 56 55 69

19% 17% 16% 21% 19% 22% 20% 14% 17% 23%H 17% 24%K 25% 21% 12% 18% 21% 21%

Want all 4 devices 61 12 4 7 9 25 27 4 21 35 29 31 29 6 5 8 17 27

6% 12%CDE 3% 5% 5% 8% 7% 3% 6% 7%H 5% 8%K 10% 3% 7% 3% 6%P 8%P

_____________________________________________________________________________________

Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F - H/I/J - K/L - O/P/Q/R

* small base

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